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Read MoreVideo seo: moving on up
By David Burrows As search engines change and grow, instructive and entertaining videos are becoming a crucial way for brands to get an edge on competitors in search rankings and keep their audience engaged. Holiday Extras: video is a fundamental part of SEO strategy Video content might have become an integral part of the marketing mix, but many brands seem lost when it comes to search engine optimisation for video. Search agencies offer clients ‘first page’ guarantees on their search engine rankings, but how many will use...
Read MoreAuto industry: An untapped gold mine for video content marketing
by Brafton Editorial For certain industries, online marketing is a foreign language. It can be difficult to alter traditional outreach programs to include emerging practices like video marketing, but if lead generation is the driving force behindimproving ROI, professionals can look to the auto industry for some guidance. A recent Unruly white paper entitled “Stuck in First Gear?: The State of Automobile Marketing in Social Video” uncovers key data for auto marketers as they allocate resources toward their future...
Read MoreYou Should Not Ignore 3 Digital Marketing Strategies
By Jeff Bullas, Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”. Buy two and get one free, free holiday for purchases over $1,000 and the online shopping favorite of “free shipping”. When you are starting your blog, website or start-up you usually don’t have have a bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired...
Read MoreHow To Use Video In Your Email Marketing To Increase Conversions
By Neil Davidson There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to their personal inbox. All you have to do is construct your emails in such a way that your audience actually wants to open them in the first place, and click through them to your website in the second place...
Read MoreA guide to making your business video seo friendly
By Jeff Fissel Creating online videos can be an excellent way to promote your business and increase brand awareness and trust. But how can you ensure that the right audiences will find your video? Many video marketers think posting videos to YouTube is the only step they have to take for their videos to start circulating. But in the vast sea of the Web, simply uploading videos isn’t enough — consider the fact that only 50 percent of YouTube videos get 100 or more views. To make sure your videos are getting the reach they deserve, the key is to...
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