How to Conduct Video Interviews Successfully
By Neil Davidson There are a number of ways that you can use interview in your corporate video. You may want to interview senior management in your company, staff, customers or partners. Depending on the genre and style of your corporate video, interview is likely to be a core element of your video. Shooting video interviews effectively isn’t as easy as it looks. We have already offered some tips on the technical aspects of shooting interviews. Here are some tips about conducting the interview itself in order to get the best from your...
Read MoreVideo production regarding online marketing
By Lynn OBurn With the help of video production you can promote your products or services in a distinctive, innovative and a cost-effective method. All you have to do will be use skills and creativity not just money. Using video to promote your company online is a form of marketing and advertising technique that has limitless benefits. For you, we’ve got put forward a guide which explains in detail in what video production for online marketing is about as well as why your business ought to use it. Video Production for...
Read MoreFinding the magic formula for your online video strategy
By now every marketer will know that the potential for online video is huge. ‘Branded content’, ‘earned media’ and ‘viral video’ are among the most common phrases in agency boardrooms today. When used properly video is arguably the most powerful tool in a marketer’s toolbox; get it right and Cannes here we come! Yes, the potential is huge but there are a few key areas that need to be fully understood before brands can use online video effectively to engage with consumers en masse. Content – quality and quantity Not only are more people...
Read MoreHow Online Video Marketing Can Help Grow Your Business
By Local Advertising, National Advertising As the online and offline worlds continue to evolve and interact, marketers continue to seek advice and data to rationalize the choices they make about what kind of content to populate their websites with. When considering online video marketing for your business, review the evidence below, that shows you can increase sales and conversion rates, drive more traffic to your site, reduce servicing costs, make a strong connection between on and offline marketing efforts, and perhaps most...
Read MoreVideo: The Eight Online Video Metrics That Really Matter
By Tom Bishop Video: You’re doing it right. Whether you have product showcases on YouTube, funny videos on your blog, Flash animations on social networks, or longer webinars on your website, you’re putting the time in to your videos. They help your customers understand what you do, and they raise interest from a broad spectrum of people. They add value. At least that’s the theory. But which metrics have the most impact on your strategy? In this video presentation, Tom Bishop talks about the Eight Online Video Metrics That Really Matter. The...
Read MoreHow Online Marketing Can Fuel Offline Conversations
By Brad Fay Brad Fay is the chief operating officer of the Keller Fay Group. This post was co-authored by Ed Keller, CEO of the Keller Fay Group. Ed and Brad are coauthors of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Follow them on Twitter @KellerFay. The fact is no medium drives offline conversation better than online marketing. In fact, our research shows that in 15% of conversations about products and 23% of conversations about services, somebody refers to something they...
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