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Read More6 Ways To Properly Market A Video
By Becky Stefansky, When people talk about the importance of video marketing on the Internet, they aren’t kidding. Video really is one of the best ways you can spread word about your business, and of course, there’s the always-present chance of the video “going viral” and making you a hit. However, you can’t do this with just any video you have lying around. The best examples of marketing a video all involve a clip that was intended for the Internet. Just as when you’re dealing with films any other medium, you have to consider your...
Read MoreVideo seo: moving on up
By David Burrows As search engines change and grow, instructive and entertaining videos are becoming a crucial way for brands to get an edge on competitors in search rankings and keep their audience engaged. Holiday Extras: video is a fundamental part of SEO strategy Video content might have become an integral part of the marketing mix, but many brands seem lost when it comes to search engine optimisation for video. Search agencies offer clients ‘first page’ guarantees on their search engine rankings, but how many will use...
Read More5 Reasons Marketers can be Thankful for Online Video
By Marit Fratelli It’s Thanksgiving week, and that means it’s time to sit back, reflect, and express some serious gratitude. But if you were to create a list of things to be thankful for this year, would anything about your job make the cut? (Besides the fact that you have one, of course!) For marketers, there’s a lot to be thankful for this year, particularly the continued rise of online video as a valuable and cost-effective content marketing tool. OK, so obviously I work at Brainshark, but there are so many ways it makes my...
Read MoreAuto industry: An untapped gold mine for video content marketing
by Brafton Editorial For certain industries, online marketing is a foreign language. It can be difficult to alter traditional outreach programs to include emerging practices like video marketing, but if lead generation is the driving force behindimproving ROI, professionals can look to the auto industry for some guidance. A recent Unruly white paper entitled “Stuck in First Gear?: The State of Automobile Marketing in Social Video” uncovers key data for auto marketers as they allocate resources toward their future...
Read More25 Online Video Marketing Statistics That Will Blow Your Mind
By Steve Are you considering adding online video into your marketing efforts? Do you need some statistics to convince your boss that using online video in your marketing efforts is worth the investment? Or do you need some pickup lines because your crush is a filmmaker? Hey babe, did you know that two-thirds of the world’s mobile data traffic will be video by 2016? Why don’tyou buy me a drink? 25 online video marketing statistics that you should know YouTube attracts 136MM unique viewers per month. (source: NIELSEN) Tweet...
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